Baijiu lovers, rejoice. It just got much easier to teach yourself about the world’s most popular spirit with the creation of the first digital learning platform for the study of Chinese spirits and drinking culture: Ming River Baijiu University. I can personally vouch for the quality of the instruction, because…well, I made it. The best part is that it’s free and open to anyone who wants to learn.
Late last year I worked with Ming River Sichuan Baijiu to create a baijiu training platform for its internal team. Thus was born Ming River Baijiu University, a wholly unaccredited institution for the pursuit of Chinese liquid learning. It features interactive courses broken down by topic on all the finer points of baijiu knowledge. Upon successful completion of a course, students are awarded certification according to the level of difficulty.
My partners and I have always firmly believe that knowledge of baijiu should be readily available and widely disseminated, so we have decided to make the program entirely free and open to the public. So long as you have an email address, you are welcome to enroll.
Begin your journey with the “Baijiu 101: The Fundamentals of Chinese Spirits” course, which covers the basics of Chinese spirits broken down into eight lessons with six quizzes and a final test. By the time you finish, you will have a solid understanding of the basics of baijiu production, consumption, history, classification, and much more.
If enough students enroll in this pilot program, we’ll roll out our intermediate course in short order. Looking forward to seeing you (virtually) in the (digital) classroom.
Sign up here today.
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